Roberto Flores (born September 22, 1975) better known by his stage name Lil' Rob is a Chicano rapper & music producer.

Biography

Roberto Flores was born on September 22, 1975, in San Diego, California. He grew up in Solana Beach, a small suburban city located in the northern coastal area of San Diego County. Flores was affiliated with a local gang called La Colonia Eden Gardens during his adolescent years. However, he let go of his gang affilation after his music career blossomed. Flores is the youngest of 3 children.².

Flores made his debut as Lil' Rob in 1997, selling as many as 200,000 units. He has since made many songs with artists such as Mr. Shadow, Mr. Sancho, OG Spanish Fly & a song called "My Lowrider" which included artists Paul Wall & The Game & E-40. Also "Bumper" with Pitbull & Julio Voltio.¹ The written number 12 18, which is tattooed on Lil' Rob's arms, represents the numeric value of the letters L & R which, respectively, stand for Lil' & Rob. The number 1218 was used by Lil' Rob during his days as a graffiti tagger.¹ In 1994 at the age of 18, Lil' Rob's chin was shattered when he was shot on the jaw. Flores dropped out & quit his gang affiliation after witnessing some of the violence. Since then, he states he is strictly representing "Brown Pride"³

Flores loves Oldies & it is apparent, as he often remixes oldies into his own music. This is a unique style that was later mimicked by several other Chicano rappers. Flores refers to himself as the one & only "Oldie Man". Lil' Rob songs that use oldies include; "Natural High" & "I Remember" & "Linda Mujer" & "No Soy de Ti" & "Brought Up In A Rough Neighborhood".

In 2002, Rob was signed to Upstairs Records after having been recording under numerous independent labels, including Familia & Low Profile Records. In 2005, he found commercial success with the release of 12 18, Pt. 1 which had been in regular rotation on radio stations outside of the West Coast due to the singles "Summer Nights" & "Bring Out The Freak In You". Lil' Rob's latest singles are "Slow It Down" which features Frankie J, "Cortez Shoes" & "Let Me Come Back" which features Fingazz. The most recent album 12 18, Pt. 2 was released October 21, 2008. He also appears on a song on the mixtape Top Doggs.

On June 29, 2007, Lil' Rob made his very first appearance overseas in Okinawa, Japan.⁴

Discography

See also

• List of Chicano rappers

References

External links

• Lil Rob's official website
• Upstairs Records website
• Robert Flores at the Internet Movie Database
• Lil Rob on Myspace